Power Construction · Luxury Residence Group
How We're Built
An honest hour on getting the technology right. From a partner, not a vendor.
r:home · Chicago · May 2026
Why I'm here
I could show you new gear.
Instead, I asked what frustrates you.
Most of you are meeting r:home today. We are a residential technology integration firm in Chicago, and I came to it from finance, not from technology. I have spent my time here working to remove the exact things you raised.
What you told me
You told me four things. Not one
of them is about technology.
01A push to sell, and to upsell beyond what the client needs.
02A sales team and an install team that do not coordinate.
03An install that falls short of what the sales team promised.
04No coordination with the electrician and the GC.
All four come from one place: how a company is built.
Pain 01 of 04
"A push to sell, and to upsell more than the client needs."
Why it happens
Most technology companies are run by enthusiasts who love the gear. In the field, that is who you want. At the sales table, unchecked, it becomes someone selling your client what excites him.
Our answer
We do not price until
we have earned it.
Need
↓
How they live
↓
Budget
↓
Timeline
gate
Price
We scope to the family, not the catalog. Everyone else leads with the last box.
Pain 02 of 04
"A sales team and an install team that do not coordinate."
Why it happens
Most integrators are two companies in one. A sales team paid to close, and an install team that inherits whatever got sold.
Our answer
The engineer is in the
room first.
He builds it. There is no wall, because the same people stand on both sides of it.
Most integrators
vs
r:home
One team, both sides
Pain 03 of 04
"An install that falls short of what the sales team promised."
Why it happens
The pitch is written by the person paid to win the work, not by the people who have to deliver it.
Our answer
The promise is made by the
people who keep it.
Every scope is walked on site, with the homeowner and our engineer, before it is priced.
Most integrators
What sales promised
What got installed
← the gap your client lives in
vs
r:home
Promised, then delivered
Pain 04 of 04
"No coordination with the electrician and the GC."
Why it happens
Most integrators run as a silo. They install their piece and never call the other trades. The problems live in the seams.
Our answer
We treat the electrician like a
partner. And we own the seam.
You do not always pick your trades. But if a light flickers, whatever the scope, we own it.
We treat the trades as partners
r:homeElectrician
r:homeGC
r:homeHomeowner
PM and engineer on the electrician's direct line. An electrician on our own staff.
Back to the one thing
Four problems. One decision:
the people who sell it are the
people who build it.
No wall between the promise and the work. You saw that one call four times: how we price, who is in the room first, who makes the promise, who owns the seam. Power brought commercial discipline into custom homes. We brought it into the technology layer, the same instinct, one trade over.
And we are working in your buildings now: the towers, the riser constraints, the approvals, the bare high-floor shells.
What "we work in these buildings" means
Six penthouses, in construction right now.
The same buildings you build in.
Not a rendering. An actual r:home job.
This is the rough-in, inside one of them.
One ask
Bring us in at the budget.
Not after.
On your next project, we will produce a technology line at the same fidelity as the rest of your open-book number, before the homeowner ever sees a surprise. No commitment beyond that. If the number and the way we work hold up, we earn the install.
And if CEU credit is useful to your team, we will bring an accredited session, Lutron or Sonance, whenever it suits you.
Let's build the next one without surprises.
